![]() Having a content calendar keeps you and your team organized, which is essential when managing multiple social media channels. Let's take at the benefits of having a social media calendar. This enables you to keep track of deadlines, better manage your content creation team, and create transparency with stakeholders who rely on your publishing schedule.Ĭreating a great content calendar isn't as simple as adding a few Instagram post ideas to your Google calendar. A social media calendar is a planning document that organizes your publishing schedule by date.
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